Meta Ads Get Holiday Upgrade
As the holiday season approaches, businesses are preparing for a crucial sales period, and Meta has responded with new ad tools and features designed to boost sales both online and in-store. These updates, which are particularly geared towards increasing customer engageme ....
20/09/2024
Australian Privacy Reforms Bring Marketing Changes
16/09/2024 James Fitzgerald
Australia’s privacy regulations are evolving, and as marketing and communications professionals, understanding the implications of these changes is crucial. With new penalties, privacy torts, and expanded security demands, businesses must adapt to avoid reputational damage ....
Marketers & Platforms Brace For AU Teen Social Media Ban
10/09/2024 James Fitzgerald
The Australian government is preparing to take a bold step by proposing a comprehensive ban that would prevent underage users from accessing social media. Prime Minister Anthony Albanese has referred to social media as a “scourge” on young Australians and is determine ....
Google Expands AI-Powered Demand Gen Campaigns
08/09/2024 James Fitzgerald
Google is making a major shift in its video advertising landscape by merging its Video Action Campaigns (VAC) into the more versatile and AI-powered Demand Gen campaigns starting mid next year. The change comes as Google aims to enhance the advertising experience by offer ....
[NEW STUDY] Social Video 2024: Longer Clips, Bigger Gains
06/09/2024 James Fitzgerald
Social media video is evolving rapidly, with platforms and audience preferences constantly shifting. Tubular Labs’ latest report on the state of social media video highlights key trends that are reshaping how creators and brands engage audiences across major platforms like ....
Instagram Chief Outlines Content Optimisation Best Practices
04/09/2024 James Fitzgerald
Looking to fine-tune your Instagram strategy and give your content a little extra push? Instagram chief Adam Mosseri recently shared some valuable tips in his weekly Q&A session on IG Stories that could help you do just that. While these insights might not revolutioni ....
Google Analytics 4 Launches New Benchmarking Tools
01/09/2024 James Fitzgerald
Google Analytics 4 (GA4) just got a serious upgrade with its new benchmarking features, letting businesses size up their performance against industry rivals. The new functionality represents a major advancement for marketers and analysts, providing invaluable context that ....
Instagram Trials Grid Overhaul: The Rise of Vertical Posts
27/08/2024 James Fitzgerald
Instagram, once synonymous with its iconic square images, might soon look drastically different. The platform is testing a significant change to profile pages, which could see the traditional square grid morph into vertical rectangles. This shift aligns with the growing tren ....
[NEW STUDY] Meta Ads Benchmarks 2024
25/08/2024 James Fitzgerald
As we approach the business end of 2024, a new industry report from Wordstream offers useful insight for organisations wanting to benchmark their Meta Ads performance. Grasping these trends and benchmarks is crucial for advertisers aiming to refine their digital marketing ....
[NEW STUDY] How Kids and Teens Are Shaping Social Media
23/08/2024 James Fitzgerald
In an increasingly digital world, children are coming online at younger ages, engaging with apps and devices that offer a myriad of opportunities for learning, connection, and entertainment. However, recent data highlights some concerning trends regarding the apps children a ....
Google’s AI Overviews Get a Global Expansion and Enhanced Link Options
20/08/2024 James Fitzgerald
Google is stepping up its search game with the expansion of AI Overviews, a feature that provides detailed, AI-generated summaries directly within search results. Launched in May, these overviews are designed to streamline the search process by offering quick insights and li ....