CEO Social Posts Up 23% on LinkedIn

27/10/2024 James Fitzgerald

LinkedIn has evolved far beyond its origins as a job-seeking platform. Today, it serves as a dynamic space for professional dialogue and thought leadership, with a rising trend of C-suite executives, particularly CEOs, using it to build their public profiles and engage direc ....

Anthropic’s New AI Handles Computers with Human-Like Precision

25/10/2024 James Fitzgerald

Artificial Intelligence (AI) is quickly advancing beyond just conversational chatbots, and Anthropic’s new AI model, Claude 3.5, represents a significant leap in how businesses could harness this technology to automate complex workflows. The release of Claude 3.5 Sonnet ....

Google Expands Store Ratings to AU, UK and More

18/10/2024 James Fitzgerald

In 2024, eCommerce is playing a bigger role than ever, with online shopping accounting for 20.1% of global retail sales, a percentage expected to rise to 22.6% by 2027​. The shift underscores the growing significance of customer trust and experience in influencing online p ....

Facebook Releases Youth Inspired Redesign

14/10/2024 James Fitzgerald

Facebook is reinventing itself to regain the attention of younger users, many of whom have migrated to platforms like TikTok and Instagram. Recent data shows 40 million young adults in the US and Canada use Facebook daily, the highest level of engagement among this demogr ....

[NEW STUDY] Video Gen AI Is Booming

08/10/2024 James Fitzgerald

A new report from YouTube has shed light on the real world usage levels and applications of generative AI in the video creative process. The ....

[NEW STUDY] Navigating Digital Ad Bidding Strategies

01/10/2024 James Fitzgerald

In the world of PPC advertising, choosing the right bidding strategy can be the difference between success and wasted ad spend. With so many options and conflicting advice, it can be difficult for advertisers to know which path to take. Recent analysis from Optmyzr, an on ....

Meta Releases Expanded AI Tools for Businesses

28/09/2024 James Fitzgerald

Meta Connect 2024 revealed a comprehensive set of advancements last week aimed at enhancing the integration of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) for businesses and users alike. Meta's latest announcements focus on providing sol ....

LinkedIn Culls Community Top Voices (Gold Badge)

28/09/2024 James Fitzgerald

In a move that could reshape how professionals engage with its platform, LinkedIn is retiring its gold "Community Top Voice" badge for contributors to its Collaborative Articles. The announcement, which comes into effect on October 8, 2024, raises questions about the future ....

TikTok Expands Search Ad Campaigns

26/09/2024 James Fitzgerald

TikTok has made a significant move into the world of search marketing with the launch of its updated Search Ads Campaign, enhancing the features of its earlier search ad offerings. The new feature gives brands and advertisers enhanced control over how their ads a ....

Google Introduces Advanced AI Features for Smarter Ads

24/09/2024 James Fitzgerald

At DMEXCO 2024, Google introduced a range of AI-powered updates to its Google Ads platform, designed to help advertisers better engage with their audiences and improve return on investment (ROI). These updates focus on expanding language support, offering enhanced creativ ....

YouTube's AI Revolution: Transforming Content Creation For Brands & Creators

23/09/2024 James Fitzgerald

YouTube's "Made on YouTube" event introduced a host of cutting-edge AI-powered tools aimed at reshaping content creation. At the forefront of these innovations is the integration of Google DeepMind’s video generation model, Veo, into YouTube Shorts via Dream Screen. The ....