[SMK] Social Media Knowledge

Digital Marketing News

More than half of Australians now shopping online

A new report shows Australian shoppers are increasingly buying online, offering new opportunities for retailers. ....

21/11/2011

The activewear giant has installed a digital mirror in its Brisbane store that lets customers ask friends advice on clothing via Facebook. ....

The insurance company is giving its Facebook fans the chance to star in a new TVC. ....

Blog profile: Not Quite Nigella

18/11/2011 SMK Editor

Lorraine Eliott's Not Quite Nigella has grown to become one of Australia's leading food blogs and a valuable environment for promotion and advertising. ....

Sony has launched a range of compact DSLR cameras with two campaigns engaging key enthusiasts to create content. ....

Foursquare gets a facelift

16/11/2011 SMK Editor

Location based social networking site Foursquare announces a major redesign of its website. ....

Ben Murphy from Johnson & Johnson Vision Care talks about finding a niche in social media. ....

Just Cars and Community

15/11/2011 SMK Editor

John Lazzara and James Goode from Just Cars talk about finding a balance between the magazine’s print and online identities. ....

Google+ opens the page for business

14/11/2011 SMK Editor

The search giant opens Google+ up to businesses and brands with the new ‘Pages’ feature. ....

Yahoo!7 has announced it will promote the Nissan Dualis using its new Mobile OTP ad format, which offers media rich content on mobile devices. ....

Peregrine Pictures Getting Social

14/11/2011 SMK Editor

Tour operator Peregrine has released a new Facebook app that allows users to create travel mosiacs using their friend’s profile pictures. ....

Blog profile: Lady Melbourne

11/11/2011 SMK Editor

One of Australia's leading fashion bloggers, Phoebe Montague, shares her story. ....