[SMK] Social Media Knowledge

Digital Marketing News

Tapping into the mobile revolution

Tech company Tapit lets users access content by tapping their phones on advertisements. Tapit’s Andrew Davis talks about the new technology. ....

30/11/2011

Yelp lands in Australia

29/11/2011 SMK Editor

User review giant Yelp has landed in Australia in a partnership with Sensis (Yellow Pages) ....

The Stories behind the Tweets

29/11/2011 SMK Editor

Twitter has launched a new series called Twitter Stories, a website that looks at the impact a single tweet can have. ....

On Your Bike

28/11/2011 SMK Editor

Virgin Mobile gets into the Christmas spirit by giving away free pushbikes in a new brand campaign. ....

Over a quarter of Australian employers admit to screening the Facebook profiles of potential candidates. ....

Rocketman shoots for the stars

28/11/2011 SMK Editor

Rocketman Media matches content with online communities. Director Emir Mani talks about bringing bloggers and brands together. ....

The ARIA Awards have teamed up with Google to produce the world’s first red carpet Google+ Hangout event. ....

Blog profile: The PR Warrior

24/11/2011 SMK Editor

Public relations, marketing and communications industry stalwart, Trevor Young, tells stories ‘from the front line of the communication revolution’ in his blog, The PR Warrior. ....

The latest misdemeanour from Kyle Sandilands continues to cause trouble for Austereo. ....

Beer for Thought

23/11/2011 SMK Editor

Boutique beer Coopers 62 launches an integrated campaign encouraging people to explore the different ways to enjoy beer. ....

NRMA glams up portable insurance

22/11/2011 SMK Editor

NRMA has teamed up with local designers and celebrities to promote its new portable insurance TVC campaign. ....

Qantas competition off course

22/11/2011 SMK Editor

A competition launched through Qantas' Twitter account has successfully resulted in a trending hashtag, but a negative response. ....