Toolbox: Twellow

01/02/2012 SMK Editor

Ever wished there was a yellow pages for twitter? Well this is it. Twellow taps into Twitter and categorises members for effective searching. ....

Number Crunch: Global internet user growth

31/01/2012 SMK Editor

A new report from The Boston Consulting Group expects 3 billion to people to be online by 2016 and says businesses must go digital. ....

Mapping the trends

31/01/2012 SMK Editor

John Barratt, co-founder of Trendsmap, talks about keeping ahead of the game, people power and his new project. ....

Honda plays off Ferris Bueller's Day Off with Broderick ad for Honda CRV

31/01/2012 SMK Editor

An advertisement showing star of Ferris Bueller's Day Off Matthew Broderick calling in sick had viewers speculating about a sequel, but it's just a clever play by Honda. ....

3 ways Google+ can boost your business

30/01/2012 SMK Editor

We look at some easy ways Google+ can help build brand awareness ....

The Tree of Like

30/01/2012 SMK Editor

Taking advantage of the reach of Facebook for professional purposes, Branch Out is growing day by day. ....

Facebook saves Louie the Fly – for now

30/01/2012 SMK Editor

We look at how Mortein’s campaign to save its iconic mascot has already attracted over 200,000 Facebook likes. ....

And now for the tweather

27/01/2012 SMK Editor

While the nation took the day off Twitter was abuzz with politics, personal quirks and McDonald's this week. ....

Social Media crisis management over coffee

27/01/2012 SMK Editor

What started out as an invitation to feature a new café in return for a cup of coffee has degenerated into a PR crisis. ....

Sony brings Underworld to Facebook - in 3D

26/01/2012 SMK Editor

Sony has produced a series of interactive 3D chalk drawings to promote the release of ‘Underworld Awakenings’. ....

Australia Day - true blue marketing madness

25/01/2012 SMK Editor

Australian brands and retailers are embracing our national holiday to promote product and offer generous discounts ....