[NEW STUDY] Over Half of Google Searches Drive No Clicks
If you’ve noticed that your Google search traffic has slowly trended down over the past 5-10 years, you’re not alone. For some time, various studies have abounded on the rise of “zero-click” searches. A zero-click search occurs when a user does not click on any of ....
17/07/2024
YouTube Shorts adds TikTok & Instagram-Style Design Tools
15/07/2024 James Fitzgerald
In a bid to keep up with competitors and enhance user experience, YouTube has introduced several new features for Shorts. These updates aim to simplify the creation process, add new creative tools, and improve overall accessibility and engagement. Launched in 2020, YouTub ....
LinkedIn Launches Sponsored Newsletters
10/07/2024 James Fitzgerald
LinkedIn’s expanding its sponsored articles ad option to sponsored newsletters, providing another way for brands to generate leads from their LinkedIn content. The expansion comes at a time when LinkedIn newsletters are seeing significant growth in the app, making it a ....
Facebook Pages With 10k Followers Get Broadcast Channel Access
05/07/2024 James Fitzgerald
Meta has announced an exciting expansion of its Broadcast Channels feature, which is now available to all Facebook Pages with more than 10,000 followers. Initially launched for Instagram and then for Facebook and Messenger last October, this feature allows for one-to-many ....
Google Ads Unveils New Keyword Targeting Updates
01/07/2024 James Fitzgerald
Google Ads has announced several updates aimed at enhancing how search queries are matched and providing advertisers with greater control over brand-related traffic. Oliver Kiderle, Senior Product Manager, Google Ads “Breakthroug ....
Apple’s 30% Fee for Meta Ads Expands
28/06/2024 James Fitzgerald
Starting next month, Facebook and Instagram advertisers will need to adapt to a significant change in the way they purchase ads on iOS devices. Apple is expanding its 30% service fee on ad payments made via its iOS apps globally, following its initial implementation in th ....
Business Avatars Launch On TikTok
24/06/2024 James Fitzgerald
Building on its latest AI “Symphony” advances, announced in May at TikTok World 2024, TikTok is now offering businesses the ability to create digital avatars who will act as their virtual brand ambassadors, fronting up their video content and engaging with customers 24/7 ....
Meta Unveils Marketing AI Chatbots
21/06/2024 James Fitzgerald
At the Cannes Lions International Festival of Creativity, Meta introduced a suite of AI-driven tools designed to enhance business growth, engagement on Threads, and unlock creativity. AI Chatbots on Messenger One of the highlights is the introduct ....
Meta Unveils Marketing AI Chatbots
19/06/2024 James Fitzgerald
At the Cannes Lions International Festival of Creativity this week, Meta has introduced a suite of AI-driven tools designed to enhance business growth, engagement on Threads, and unlock creativity. AI Chatbots on Messenger ....
LinkedIn Launches Premium Company Pages
14/06/2024 SMK (Social Media Knowledge)
LinkedIn has officially launched its new Premium Company Pages, targeting small and medium-sized businesses (SMBs) to boost their in-app presence and, consequently, LinkedIn's subscription revenue. This expanded business profile offering introduces a variety of features desi ....
Meta Reveals New Business Messaging Updates
12/06/2024 James Fitzgerald
Meta has launched its first AI-driven ad targeting program for businesses on WhatsApp, aiming to monetise the popular chat service, the company announced last week at its third annual Conversations conference held in Sao Paulo. CEO Mark Zuckerberg unveiled the new tools i ....