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Google Optimize gets a Check Up

Google has rollied out a new feature that makes setting up Optimze even easier.

Bring in the magnifying glass

When setting up your project, Optimise will auto-alert and advise should any potential issues arise from your code when creating a test, all thanks to the new Installation Diagnostics feature.

When creating a new page, Optimize will check your code before each test run, giving you a chance to fix any linger flubs before executing a proper launch.

Other alerts will notify you if any Google Analytics code hasn’t been installed on a given page, or if a previous version is out of date.

Giving it a go

With data being valued above all, most businesses are using these tests in an effort to improve the customer experience.

The potential insight given by Optimize could provide businesses with a deeper insight into their own customers, or as Google would say “enhance their  web experiences like never before.”

Have you had a chance to use the new Optimize feature? Give us your thoughts in the comment section below.

Learn with SMK through April

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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