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Three ways to win at marketing on Pinterest

Looking for a fresh approach to your marketing mojo this year? Consider amping up your efforts on fan favourite Pinterest. 

Pinterest is important because it boasts one of the most engaged and affluent userbase of any social platform. 

Read on to find out how to make your content pop with Pins.

1. Tag it

Posting a beautiful product image is well and good, but don't tease your users – let them know when they can buy it and how much it will cost.

Adding a price tag to your pins not only gives you a greater shot at conversion, pins with price tags attract 36% more Likes than those without

2. Join a Board

Don't pin in isolation. Consider joining a Pinterest group board to connect with new users and get some great ideas for content and trends.

A service like PinGroupie can help you search for the most relevant Pinterest groups, based on your interests. 

3. Hashtag it

Long gone are the days when Twitter had a monopoly on hashtags. Adding hashtags to your posts and pins makes your brand and content easier to discover. 

For example, if you're a fashion retailer consider adding relevant hashtags to images such as #summerfashion or #vintagedress.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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