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Three ways to market yourself on LinkedIn

LinkedIn may never be the most fashionable platform, but it remains the place where professionals come to network.

With over 4 million Australians now on LinkedIn, it's also an increasingly viable outlet for your marketing efforts.

Here are three ways to get more out of the social network for professionals.

1. Ask LinkedIn Marketing Solutions

Compared to Facebook or Twitter, advertising on LinkedIn is initially a more mysterious affair.

Thankfully you can now have all your questions answered via LinkedIn Marketing Solution (LMS): a treasure trove on how to spend, track and convert your advertising dollars on the platform.

2. Leverage Publisher Analytics

LinkedIn recently rolled out Publisher Analytics, giving you greater insights into your post's performance.

Besides showing which content is kicking goals, Publisher Analytics offers detailed demographics about which users are engaging with your posts.

3. Consider paying for Sales Navigator

Sales Navigator is LinkedIn's premium service for marketers and brands looking to increase their social selling. 

The service includes a range of features (and pricing plans) including the ability to engage with decision makers, identify prospects and the ability to create content around trigger events.

For those serious about investing in LinkedIn, Sales Navigator is a must.
 

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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