[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Stat Attack: Video Ads winning Retail

Increased targeting functions have boosted ad spend on Facebook, Instagram, Twitter and Pinterest, according to new research by Kinetic Social.

Big changes

The US social ad services company, whose clients include EA Sports, H&M, American Express, and New Balance, produced a report based on its clients' activity in the third quarter of 2016.

Engagement from Pinterest campaigns increased 300%, with Kinetic crediting the social sharing company for improving its product.

"As they continue to roll out new tools for advertisers, we anticipate it will become an even more important channel for sharing visual assets and appealing to consumers, especially for retail advertisers," chief executive Matt Gilbert said.

On the go

Kinetic found that mobile produced better results than desktop, though the latter still drew 40% of their clients' overall spend.

Facebook and Instagram were favoured by Kinetic's retail clients, who directed 75% of their spend to mobile and video ads on the popular platforms.

While video is once again the big trend, the research suggests that brands are slowly transitioning to the platform that offers a combination of the best targeting and subsequent return on investment.
 

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU