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Stat Attack: Social Spend and Content top picks for Marketers in 2017

A new chart reveals that social spend and content are the top priorities for marketers heading into 2017.

Social standpoint

The chart from Statista, based on studies from Econsultancy and Adobe which surveyed close to 3500 marketers, shows that 56% of respondents intend to increase their social media spend this year.

Just 5% plan to decrease their digital dollars.

Content kings

Content marketing is also high on the agenda. More than half (55%) of marketers plan to increase their content budgets in 2017, while 42% will keep the same budget.

Other areas slated for budget bumps include Personalisation (51%), Video Advertising (50%), and Mobile Marketing (48%).

To find out more or see the full chart visit statista.com.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
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