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Snapchat vs Instagram

Coke vs Pepsi. Star Wars vs Star Trek, Crunchy vs Smooth Peanut Butter.

In the history of colossal battles, Snapchat vs Instagram mightn't quite stack up, but many a marketer will be considering where best to spend those precious campaign dollars.

So today we're stacking up both platforms in a virtual face off.

Weigh in

On first impressions, Snapchat is way out of Instagram's weight division.

Instagram has 500 million monthly active users and 300 million daily active users, compared to Snapchat's 150 million daily active users.

Performance

Instagrammers generate 4.2 billion likes every day, while over 95 million videos and photos are shared.

For comparison, over 400 million snaps are sent every day. And 10 billion videos are viewed.

User make up

Instagram is evenly split when it comes to the sexes, with a 51% male and 49% female user base.

Conversely, Snapchatters are 70% female. 

Global reach

Instagram maintains a wider reach than Snapchat.

While over one third of Snapchatters reside in the US or Canada, over 80% of Instagrammers live outside of the US.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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