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Number Crunch: Vine 2016

Vine might not be in the same league as Facebook or YouTube, but it could be argued that the looping video service has changed the way we watch videos online.

Read on to find out what's in store for the plucky platform in 2016. 

Vine time

Over 100 million users watch Vine videos every month.

Every day 1.5 billion Vines are played, and over a year half a trillion Vines reach eyeballs around the globe.

Short and tweet

Vine is a big hit with the kids.

Over 70% of Vine users are millennials, with 30% of Vine users aged 14 – 17 years.

No wonder the best time to post on Vine is on weekends.

Brand friendly

Vine is also proving popular with big business. Over 10% of the top brands on Twitter regularly use Vine.

Fashion and tech brands seem to be doing the most Vining with Gap, Samsung and French Connection among the most active.
 

Learn with SMK through April

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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