[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Number Crunch: Pinterest

Pinterest is probably the most interesting platform around at the moment, balancing its need to monetise while not getting its fan base offside.

As we launch into 2015 here's how things stand at Pinterest.

Keep calm and Pin It

Pinterest remains one of most gender imbalanced platforms. Over its 70 million users, 80% are female.

In the US it's estimated 20% of women use Pinterest, ahead of 5% of men. Half of Pinterest users have children.

Snapshot

The average Pinterest user has 67 followers, uploads 158 pins and is aged 25 – 34 years old.

Pinners are a fairly well-heeled bunch too. Almost 30% of Pinterest users earn over US$100,000 annually.

Time sucker

Pinterest attracts eyeballs for longer than most of its rivals. The average user spends 15.8 minutes per visit on Pinterest. 

This is behind YouTube (16.4 minutes) but ahead of Facebook (12.1 minutes) and Twitter (3.3 minutes).

Referral leader

Pinterest isn't just for pretty things. It's increasingly a playground for brands.

Pinterest leads YouTube, LinkedIn and Google+ when it comes to referral traffic. 

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download SMK's Facebook Marketing Best Practice Guide Program. This FREE program has been put together to help businesses and organisations keep up to date with best practice surrounding the five major principles of Facebook marketing. A MUST for every marketer!

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU