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Number Crunch: LinkedIn

LinkedIn's had a busy year – rolling out a slew of new features to boost engagement and a set of advertising options to target these users.

It's interesting times for LinkedIn, with these hot-off-the-press stats giving a glimpse into the current state of the social network for professionals. 

Linking the globe

LinkedIn has 238 million users spread over 200 countries and territories. 

And they're engaged: 40 per cent of LinkedIn users check-in daily, while the average user spends 17 minutes a month browsing the platform. 

Business pages

There are 3 million Business Pages on LinkedIn, which display 1.2 million products and services. 

The Company Page with the most engaged following? Mashable. 

Endorsements

LinkedIn Endorsements are increasingly popular. The average LinkedIn user generates five Endorsements, taking the total number of Endorsements to over 1 million. 

Australia

There are just under 4 million LinkedIn uses in Australia, which constitutes 2 per cent of the platform's global membership. Just over 43,000 Australian companies are active on LinkedIn.

The number of Australian LinkedIn users has almost doubled in the past year, averaging out to a sign up every two seconds!

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through April

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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