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Master your next Facebook campaign with Wisemetrics

Want to get the most value from your next Facebook campaign but not sure how to do it?

Consider giving Wisemetrics a whirl.

Wise guys

The Paris-based start-up works by optimising your Relevance Score.

The Relevance Score was launched by Facebook in February and is designed to help marketers create more relevant and targeted ads.

Wisemetrics fine-tunes the process, priming your ads for a range of metrics including click-through, engagement and sharing. 

Stay on target

Here's how it works. You create your Facebook ad like normal, then Wisemetrics will run predictive tests for your ad creative, based on your campaign’s objectives. It might even suggest a new ad creative based on its findings.

Wisemetrics then finds the optimal creative for each target audience before sending your campaign.

Brain over big budgets

While it’s still in beta, Wisemetrics says it can save advertisers up to 30% on their marketing budgets. 

For its trouble, Wisemetrics takes a cut of what you save. If you don’t save anything, Wisemetrics won’t charge for its services. 

If you like the sound of this visit wisemetrics.com. 
 

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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