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Martech Mashup: The best Data Management Platforms

Adobe Audience Manager was recently recognised for the third consecutive year as leader in Forrester Wave: Data Management Platform.

Q2 2017 belongs to Adobe

The Forrester Wave: Data Management Platform rates some of the biggest names in data management, such as Nielsen, KBM Group, Adform, Lotame, Salesforce, Run, Oracle, and of course, Adobe.

Since 2013 the DMP Wave report has been at the forefront of the whose who in marketing platforms, and Adobe’s Audience Manager is officially a fan favourite.

Allowing for marketers to adapt to shifting paradigms, Adobe has been impressing on a yearly basis that they are customer savvy and industry leading.

Give the people control and they’ll sing your praise

With over 84% in customer appreciation, Adobe’s array of management, segment creation, professional services, and tightened security, among others, has locked down a popular reputation for a wide spectrum of users.

As experience-driven businesses continue to strive to provide the strongest in-class-solutions possible, it’s little surprise the robust platform has received five star ratings across 27 separate criteria.

Are you a user of Adobe Audience Manager? Do you agree they pass with flying colours? Let us know in the Comments.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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