[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Let Adobe Sensei tell you when to Send

Adobe wants to make your next email campaign fast and efficient with AI and a whole suite of useful tools.

Space Odyssey 2018

The name Sensei is Adobe’s catch-all term for its entire wing of artificial intelligence tools. While their premier email marketing service, Adobe Campaign, is making waves with precision emailing.

Marketers need only provide Adobe Campaign  with the desired start and end date of their own ad campaign and Sensei will predict the best times for recipient engagement.

The email system is helping to lift “open rates” and hopefully avoid your posts getting lost in the mix.

The Adobe tool box

Another useful feature from Adobe’s arsenal is the Adobe Research tool, which automatically segments email recipients according to their individual history, and adds a unique message.

There are rumours of a drag and drop interface and multilingual function coming to Adobe Tools, though nothing has yet been confirmed. Could Adobe could be the one stop shop of all email campaigns.

Have you had a chance to use the new Adobe tools? What do you think about the increase in automation? Give us your thoughts in the comments below.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU