[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Is Facebook preparing to monetise Messenger?

A leaked report suggests that Facebook is considering monestising its super popular app Messenger.

Get the message?

The report, first mentioned in Tech Crunch, indicates that ads are en route to Messenger.

However the ads will differ from those currently in place on Facebook, and only pop up in message threads with brands.

To keep the process somewhat unobtrusive, brands can obly deliver ads to users who have already contacted them via Messenger.

Tech Crunch says Facebook is also planning to provide brands with a personalized URL that can be used to communicate with customers.

Big business

Messenger is one of the largest messaging apps, with close to 1 billion users.

That’s potentially a lot of revenue for Facebook, but managing the balance so ads don’t impact the usability of the app may take some tweaking.

However as the gradual roll out of ads on Instagram shows, Facebook has the resources to play the long game.

Expect to hear more about Messenger ads in the second quarter of 2016.
 

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU