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Is Apple Pay heading to Australia?

It's the dream of Apple fans and the nightmare of anyone in mobile payment arena. We refer to Apple Pay.

And it might soon be coming to Australia and New Zealand.

Pay to play

Apple Pay, the service that lets users pay for in-store products wirelessly using their iPhone 6, iPhone 6 Plus or Apple Watch, has been active in the US since last October.

However that is soon about to change as Apple Pay is expanding.

New markets

Apple Pay is reported to be launching in Canada this year, with a wider rollout expected in 2016.

However one setback could be the terms Apple sets with partner banks.

An article in CNET claims Apple gets a healthy 0.15% cut for every credit card transaction, and half a cent for every debit purchase.

Another issue is security and concerns criminals might use the service with stolen credit cards. 

Core issues

However where there's a will (and a dollar to be made), there's often a way. Especially as consumers are demanding more versatility from retailers when it comes to payment options.

Stay tuned for more info on Apple Pay's latest forays Down Under. 
 

Learn with SMK through April

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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