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DIGITAL MARKETING NEWS

Instagram prepares for in-app Purchases

Instagram is close to launching a new feature that allows users to make purchases from within the app.

Shopaholics

Shoppable product tags allow brands to tag up to five items in their Instagram posts.

Clicking on the tag will direct users to a unique product page with detailed information about the item – and a Shop Now link that leads to the retailer's storefront.

Baby steps

Instagram is trialling the system with 20 brands in the US, including Kate Spade and JackThreads.

At the moment Shoppable product tags is only available to iOS users in the US, but expect a wider rollout in the coming months.

And a lot more products coming to your feed soon.
 

Learn with SMK through April

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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