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Inside Apple’s record earnings

While there have been whispers about rise of Android and the diminishing appeal of iPads, Apple's most recent earnings report shows the company is in a stronger position that ever.

Largely thanks to the iPhone's popuarity in China.

Apple of their investor's eyes

Apple has revealed that in Q1 2015 it sold 61.2 million iPhones, up 40% year-on-year.

The majority of these sales occurred in emerging markets, with a 72% rise in the number of handsets sold in China.

The fact than an average iPhone now retails for $60 more than its predecessor didn't dent sales.

iPhone home

In fact, in the six months since the iPhone 6 debut Apple's revenue has risen by more than US$29 billion.

To put that figure in context, it's equal to Nike's annual revenue for 2014.

Money pit

At the end of the most recent quarter Apple's money bank topped US$193.5 billion, well above the US$178 billion of the previous quarter.

 This figure is greater than the market capitalisation of every company except 15 in the S&P 500.

iPad tumbles

However it wasn't all good news. Apple reported that iPad sales fell 23% over the quarter. Yet Mac sales were up 10%.

And by next quarter Apple may have some more record-breaking news on the back of the Apple Watch roll out.
 

Learn with SMK through April

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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