DIGITAL MARKETING NEWS

Google Optimize gets Global Roll Out

Data geeks and number crunchers rejoice: Google Optimize is now available globally.

Big picture

Google Optimize was launched in September, as a paired down (and free) version of Google's enterprise product Google Optimize 360.

Features included A/B testing and the ability to personal the results around your product and website. However its release was limited.

Test for the best

Now 180 countries (including Australia and New Zealand) can benefit from its data-fuelled goodness.

You can also plug Optimize into Google Analytics with a single line of code.

Do you use Optimize? Let us know how in the Comments?

To find out more or get started visit google.com/analytics/optimize.
 

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