DIGITAL MARKETING NEWS

Google Analytics 360 adds Salesforce

Last year, Google announced a partnership with Salesforce to integrate their Sales Cloud with Google’s marketing and advertising data. Now that plan is coming into action.

Battle of the numbers

The first of several integrations between the two companies is a sales pipeline, which can import directly from Sales Cloud to Analytics 360 and offer stronger leads on customer conversions.

Clients like Carbonite and Rackspace are already implementing the new integration, saving time and resources on the newly expedited analytics platform.

So far, the result has been an answer to the difficulty in connecting online and offline stats for a more comprehensive view of your business.

‘Turnkey integration’

Marketers can now readily combine offline and online sales data to provide a better view of their conversion funnel, thanks to the new turnkey integration between Google and Rasckspace.

Businesses can react quicker to sites delivering poorer traffic and pivot their budget accordingly, focusing on other sites with stronger leads.

Saving time and being able to cross-sell, up-sell, or run remarketing campaigns are the biggest draws to the new partnership. Better conversion predictions are on the horizon as businesses capitalise on the new endeavour.

Have you used Google Analytics 360? What are your thoughts on the new partnership with Rackspace? Let us know in the comment below.

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