[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook Watch strikes News Deal

Facebook is expected to be closing the deal for the first batch of news programming for their video platform, Watch.

Keep on eye on Facebook

Putting a cap on spirited discussions and shifts in strategy, Facebook is bringing content from Fox News and CNN to Watch.

The news programs under negotiation could be announced in the coming weeks, with an official launch set for July.

Ethical standards

Facebook is trying to put its name behind strict ethical guidelines; with whispers of partnerships with News Corp’s Dow Jones & Co., BuzzFeed and digital media company ATTN. Group Nine Media’s NowThis plans to jump onboard too.

Since February, Facebook has been offering $1 million to as much as $3 million for year-long contracts.

Little has been finalised as far as payment structures for programming goes, but expect a flurry of news soon. Hopefully not fake news.

What are your thoughts on Facebook’s plans for original news programing? Do you think the venture could be the next big thing? Let us know in the comment section below.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU