[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook News goes Local at Last

Facebook’s product teams are prioritising trustworthy and informative local news with the latest News Feed algorithm update.

Loco for local

Focusing on local publishers that are defined by links that are clicked by readers in a tight geographic area, Facebook wants to bring quality news to users from their surrounding area.

Facebook’s News Feed algorithm has undergone yet another tweak, according to head of news product Alex Hardiman’s recent announcement.

Local publishers are meant to get special focus and should represent 4% of posts in News Feed, in contrast to the 5% which had been promoting brand content.

Promoting more awareness

According to Mark Zuckerberg, research has suggested that reading local is directly correlated with civic interest and engagement, making users more likely to get involved.

More engaged users may also be more informed. Following the 2016 US Presidential Election, Facebook was heavily criticized for the amount of unvetted news available through their platform.

The continued approach for local news is inline with bringing recognisable quality content to New Feeds with greater accountability. Sometimes you've got to go smaller to get bigger results.

Are you excited to see more local content on your News Feed? Give us your thoughts in our comment section below.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU