DIGITAL MARKETING NEWS

Facebook Nearby muscles in on Yelp and Foursquare

Facebook Nearby, the function in Facebook's mobile app that allows locations to be tagged, has been updated to include business reviews and friends' hangouts.

Mustering up for mobile

Facebook announced the update in a blog post by Product Marketing Manager Sue Young.

“Nearby helps people discover places near them based on their friends’ recommendations.

“People can explore by category (ex: restaurants or hotels); connect to businesses directly from their phone (by liking, checking in, calling, or getting directions); rate the places they visit via a five-star system; and share their recommendations with friends,” wrote Young.

Previously, Facebook Nearby simply listed businesses and landmarks users could check into.

From today, this list will now be ranked based on the likes, ratings and check-ins from the user's Facebook friends.

Users can also now more easily share their own reviews and recommendations with their Facebook friends.

Good for business

With 250 million users tagging locations each month using Facebook Nearby, the update may help walk-in traffic for businesses, provided they have a location-enabled Facebook Page.

Moving against Yelp and Foursquare

The update pits Facebook directly against mobile review platforms Yelp and Foursquare.

While Facebook Nearby is currently ad-free, it is conceivable that businesses can pay for higher placement in rankings.

From a consumer point of view, it will be interesting to see how users respond to recommendations from friends, and Facebook.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU