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Facebook ads now feature in news feeds

Facebook ads are now appearing in users’ news feeds labelled as Featured Stories. Paid news pieces were previously known as Sponsored Stories.

A lot to like for brands

The ads are being rolled out to users’ news feeds in the form of a story or post about a brand the user or the users' friends have liked.

Information featured in the ads includes updates, when friends like a brand, check in or use an app.

Facebook ads on the right rail are still called Sponsored.

Easy does it

Facebook is slowly rolling out Featured Stories, to avoid the backlash that typically accompanies changes that further commercialise the site.

For now users will only see one Featured Story per day, and the ads will not appear on the mobile version of the site.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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