Google Expands AI Mode to Boost Search Discovery
Google is stepping up its AI game with the broader rollout of AI Mode in Search, offering users a more conversational, ChatGPT-style interface. Initially made available to a small group of te ....
13/05/2025
Meta Eyes AI as the Future of Social Interaction
13/05/2025 James Fitzgerald
Mark Zuckerberg is all-in on AI, and Meta’s roadmap makes that clear. Between the company’s expanding open-source LLM strategy, a billion-strong AI user base, and growing speculation about AI “friends” populating social fee ....
Meta Pushes Verified Business Accounts With New Features
13/05/2025 James Fitzgerald
Meta is doubling down on its paid verification offering for businesses, introducing new features designed to boost trust, visibility, and original content protection. As the blue check evolves from a mark of celebrity status to a m ....
LinkedIn Boosts Lead Quality Targeting
11/05/2025 James Fitzgerald
In the B2B world, lead generation is not simply a numbers game. The true value lies not in how many leads are generated, but in how many of those are actually qualified — leads that have a ....
Meta Brings Ads To Threads
08/05/2025 James Fitzgerald
Threads ads are now rolling out globally, marking a significant shift in Meta’s monetisation strategy for its newest social platform. After limited testing earlier this year in the US and Japan, advertisers worldwide can now acce ....
Instagram Launches "Edits" to Rival CapCut
07/05/2025 James Fitzgerald
Instagram has officially launched its new standalone video editing app, Edits, in a clear attempt to strengthen its hold on the creator economy and rival ByteDance’s CapCut. Designed with ....
ChatGPT Adds Shopping, Expands Ecommerce
04/05/2025 James Fitzgerald
OpenAI has introduced a significant upgrade to ChatGPT’s search capabilities, aiming to reshape the way users discover and compare products online. This new functionality brings a personalised, ad-free shopping experience to the ....
LinkedIn’s News Banner Expansion
30/04/2025 James Fitzgerald
LinkedIn is extending its top-of-feed news banner to more regions, in a move aimed at increasing real-time conversation and topical engagement on its platform. Initially launched in ....
Google Launches Easy AI Agents For Marketers
30/04/2025 James Fitzgerald
At its 2025 Cloud Next event, Google made its clearest move yet to lead the next era of AI. This wasn’t a series of feature updates. It was a comprehensive strategy to put AI agent ....
Google Analytics Launches New AI "Generated Insights"
07/04/2025 James Fitzgerald
Google has introduced a new feature in Google Analytics 4 (GA4) called Generated Insights, aimed at helping marketers and analysts identify and understand significant changes in their data wi ....
WhatsApp Boosts Business Messaging
07/04/2025 James Fitzgerald
Meta is expanding its WhatsApp Business capabilities with the introduction of business broadcasts – a paid feature that allows brands to re-engage customers who have previously interacted w ....
Meta Upgrades Instagram Creator Marketplace
07/04/2025 James Fitzgerald
As influencer marketing continues to gain traction, Meta is enhancing its Creator Marketplace and Ads Manager tools to make it easier for brands to find the right creators, repurpose high-performing content, and manage campaigns mor ....