Snapchat launches Public Profiles for brands Another shot has been fired in the short-form video wars as Snapchat announced Public Profiles for Business, giving brands a free place to showcase and publish their Snap content. Since its inception, Snapchat has been a predominantly pay-to-play marketing opportunity, and with organic reach beginning to clam up on […]
Snapchat Unlocks Organic Reach Bounty For Brands Read More »
New features announced at Google Marketing Live Google is back with another raft of features designed to help brands fight their way out of COVID-19. One of these changes is within Customer Match, which allows advertisers to use first-party data to target and retarget customers across Google’s range of services. Google “Customer Match lets you
Google Ads expands targeting, insights and automation Read More »
Instagram Hopes New Drops Will Help Build Brand Buzz Instagram has announced another buzz-building feature as it continues to arm itself in the social commerce war. The platform has already started to roll out in-app purchases of products, which helps feed the machine and grow revenue while also providing additional sales outlets for brands and
Instagram Announces ‘Drops’ For Product Launches Read More »
LinkedIn goes all-in on Events LinkedIn has announced new ways to increase event awareness as it goes all-in on virtual events and ramps up its lead generation capabilities. The updated Event Ads are designed to make sure that marketers get maximum bang for their bucks and as many registrations to events as possible. Alongside this,
LinkedIn improves Events offering & reporting Read More »
Will Google's latest features send conversion rates soaring? Google is rolling out more integrations with eCommerce platforms, boosting discovery and giving businesses more control over how they connect with customers. Google’s latest flurry of updates was announced during its flagship conference, Google Marketing Live last week Google initially announced an integration with Shopify, but now
Google unveils brand building & eCommerce features Read More »
As part of Instagram's ongoing efforts to replace TikTok as the big dogs of short-form video, it has launched new insights for Reels and Live that will give creators more valuable data and convince them that Reels are the future. Instagram Business Team "For Reels, we will be showing new metrics including Plays, Accounts Reached,
Instagram Launches New Insights for Reels & Live Read More »
Soaring engagement creates a communications dilemma LinkedIn’s latest transparency report shows instances of abuse and harassment have increased an astonishing 1000% year on year. While the focus is often on Twitter, Facebook and Instagram, and what they intend to do about the problems many people face on those platforms, LinkedIn has snuck in under the
LinkedIn Harassment & Abuse up 1,000% Read More »
Facebook moves to clarify glitchy ad review processes For many of the 200+ million organisations that operate across the Facebook family of apps, bugs, glitches and unreasonable ad rejections are an all too common daily experience. However, according to reports from Digiday before Christmas, growing frustration from marketers is beginning to tip the balance. With
Surviving Facebook Ad Reviews Read More »
Google talks up Shopping Graph at I/O conference Google has announced several expansions to its eCommerce offering that should get brands and marketers pretty interested this week at its annual I/O Conference. One of those is the growth of its Shopify partnership, a few increased ways to shop and the introduction of the Google Shopping
Google Expands eCommerce Offering, Partners With Shopify Read More »
New Creator Marketplace Will Help Brands Activate Gen Z Snapchat has announced a new way in which brands can partner with creators to help drive visibility on the platform. Creator Marketplace will make it easier for marketers to leverage the power of prominent Snap stars by providing a platform for businesses to search and find
Snapchat Joins Facebook, With Creator Marketplace Read More »