YouTube engineers explain video recommendation rankings YouTube has published an overview of how its recommendation system works, which will help brands and marketers understand how the system ranks videos to users – with that insight, it should be easier to attract more views and earn a better response from your audience. Cristos Goodrow, VP of […]
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Facebook upgrades on-platfrom features due to Apple privacy clampdown Facebook has unveiled new engagement, lead generation and customer acquisition tools in a broad update that includes a whole raft of changes. Apple's new privacy features are undoubtedly a threat to how Facebook allows businesses to conduct business on the platform. These new features can be
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Social media accounts for 44% of all time spent on mobile According to the latest App Annie report, people are spending more and more time on social media apps – a trend that shows no sign of slowing down. Users spent 740 billion hours on social apps in the first six months of 2021 (H1
[NEW REPORT] The Evolution Of Social Apps Read More »
Twitter improving brand safety with better community controls Twitter has launched five new features, all designed to help improve community interaction, give users more protection from online abuse and allow them to control their content better. The platform wants people to be able to share how they feel with a greater sense of freedom, or
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Social media legal risks multiply with new ruling Australia’s High Court has ruled that media companies can be held responsible for defamatory comments left in response to social media posts. The judgement forms part of the Dylan Voller defamation case, which looks set to have massive consequences for the media industry and its relationship with
Facebook Page Comments Liable for Defamation, Court Rules Read More »
Facebook explains the mythical blue-tick The coveted social media blue-tick has had social media users in a tailspin since its inception. The ultimate standard of making it, of quality, of legitimacy. However, for many years now, account verification has been somewhat shrouded in mystery and pseudo-science, but thankfully for no longer on Facebook and Instagram.
Facebook Unravels Page Verification for Facebook & Instagram Read More »
iOS 15 Spells Trouble For Email Open Rates & Automation Apple's war on data trackers has continued as iOS 15 tightens controls around user privacy yet again. If digital marketers thought the iOS 14 update was bad, iOS 15 has upped its game and announced new features that will also give brands who rely on
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LinkedIn pulls pin on Stories as it refocuses to video Another Story experience has fallen by the wayside as platforms finally realise that just because it works elsewhere doesn't mean it'll work everywhere (WhatsApp, are you listening?). After Twitter abandoned its short-lived Fleets, LinkedIn has gone down the same route and will be retiring Stories
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TikTok streamlines creative processes with easy design tie-ups TikTok has partnered with Canva and Vimeo to help marketers build better short-form video content. Brands will now be able to build TikTok creative assets in Canva or Vimeo and upload it straight into TikTok Ads Manager. Since marketers will be producing the content in Canva or
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Head of Instagram, Adam Mosseri, explains how to boost Search rankings Following Instagram's recent breakdown of its algorithms for Feed, Stories, Reels and Explore, Instagram has lifted the veil on how its search algorithms work. The original objective of Search was to help users navigate the platform. However, now Search plays a much more significant
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