TikTok isn’t sleeping. We’re only two months into 2022 but the short-form video app is already looking for ways to maximise business engagement and boost its revenue-earning potential. Now marketers will be able to connect TikTok ads to a native landing page, hosted within the app, that will load quicker than regular mobile pages. A […]
TikTok Launches ‘Instant Pages’ In Direct Response Boost Read More »
YouTube CEO Susan Wojcicki has provided an overview of the site’s key areas of focus for 2022 – and no surprise – it includes plenty on where it intends to take its short-form product, Shorts. YouTube says Shorts has now passed the five trillion view mark, which shows how important it’s become to the platform.
YouTube Lays Out 2022 Plans For Creators & Brands Read More »
Instagram has announced some pretty exciting changes to the way content creators can use its Remix feature. Previously, only short-form Reels could be remixed, but now creators can Remix any video uploaded to Instagram. Before you rush off and explore a back catalogue that just opened up, a word of warning: you can only use
Instagram Extends Video Remix Option to All Videos, Not Just Reels Read More »
Live events continue to be disrupted by the Covid-19 pandemic, especially now Omicron is raging through Australia, which has forced businesses to find alternative means to broadcast and connect. That partly explains why LinkedIn has experienced strong success with its Live Events (use of the function has increased by 150%). And that makes sense, because
LinkedIn Doubles Down On Events, Audio & Live Video Read More »
Facebook made one, last-ditch change to its ad objective listings in Ads Manager before 2021 ended. If you missed it, that’s no surprise as Mark Zuckerberg’s boffins got it done just days before Christmas. The change aims to make your ad campaign set-up process easier by increasing focus on the options and tools most relevant
Facebook Consolidates Campaign Objectives In Ads Manager Read More »
More and more brands are realising the power of TikTok and the influence it can have over key markets – but carrying out a successful campaign on the world’s most popular short-form video app isn’t as easy as jumping on the latest trend. TikTok has a unique feel, and that can be difficult for some
TikTok Study Shows Brand & Creator Collabs Power Read More »
LinkedIn launches Articles for Pages, integrates Events & Live video LinkedIn is looking for fresh ways to help brands maximise content posted on the platform, improve event performance and help marketers make smarter decisions. The first, “Articles for Pages”, is designed to help brands connect with audiences and develop a stronger thought-leadership position. Marketers can now
LinkedIn Expands Content Marketing & Live Events Offering Read More »
Business listings launch on WhatsApp ahead of global rollout Facebook has announced the development of a "modern-day Yellow Pages" on WhatsApp. Its pilot, currently underway, lets users search for shops and services on the platform. Considering the Yellow Pages still exists and probably believes itself "modern-day" is in no way awkward… Mark Zuckberg, Founder and
Facebook Building “Modern-Day Yellow Pages” Read More »
Post iOS 14, Facebook doubles down on automated targeting features Five months after the launch of Apple's iOS 14.5 update and the effects of Apple's privacy clampdown is beginning to be felt as the social media data hose chokes off. Launched in April, Apple's recent iOS update now forces social apps (amongst others) to get
Facebook Releases Major Ad Targeting Update As Privacy Regulations Bite Read More »
Google Streamlines Display Campaigns Another day, another marketing automation rollout, with Google’s latest updates for Display ads. Google’s latest update sees it looking to simplify the campaign set-up process for the time-poor and/or novices while also trying to dazzle more advanced users with a more significant input for machine learning. Google Ads will streamline Display
Google Ads Automation Upgrade Read More »