Meta is making a calculated move into the video editing space with the upcoming launch of Edits, its new standalone app designed to rival ByteDance’s popular CapCut. While the timing coincides with ongoing uncertainty surrounding TikTok’s future in the US, Edits is shaping up to be far more than just a backup plan for creators […]

Social media engagement is becoming more challenging as competition increases and user behaviours evolve. Brands can no longer rely on outdated tactics and must adapt to new platform trends to maintain visibility and interaction. A recent analysis of 125 million social media posts, published in the 2025 Social Media Benchmarks Report by Socialinsider, reveals where

Meta has officially started testing ads on Threads, marking a significant step in the platform’s evolution. While Threads hasn’t yet reached the one billion user milestone that Meta initially suggested would be the trigger for monetisation, its rapid growth to 300 million monthly active users has prompted the company to introduce ads earlier than expected.

Instagram has introduced Trial Reels, a feature designed to help businesses take the guesswork out of content creation. Imagine testing out a bold campaign idea or showcasing a new product to fresh eyes without worrying about how your current followers will react. That’s exactly what Trial Reels make possible. By allowing businesses to share Reels

In a move that could reshape how professionals engage with its platform, LinkedIn is retiring its gold “Community Top Voice” badge for contributors to its Collaborative Articles. The announcement, which comes into effect on October 8, 2024, raises questions about the future of LinkedIn’s AI-driven content efforts and how the platform will reward contributors going

As the holiday season approaches, businesses are preparing for a crucial sales period, and Meta has responded with new ad tools and features designed to boost sales both online and in-store. These updates, which are particularly geared towards increasing customer engagement and conversion, offer advertisers creative new ways to reach potential customers. By incorporating artificial

Instagram, once synonymous with its iconic square images, might soon look drastically different. The platform is testing a significant change to profile pages, which could see the traditional square grid morph into vertical rectangles. This shift aligns with the growing trend of vertical content, especially as Instagram continues to prioritise video formats like Reels. But