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LinkedIn Releases Bumper Suite Of New Marketing Tools, Updates & Insights

Leave a Comment / LinkedIn, SMK Post /

In the face of some nervous glances at economic forecasts for 2023, LinkedIn has released new tools that provide deeper insight to help marketers measure success and ensure that budgets aren’t restricted by nervous bosses. Gyanda Sachdeva, Vice President, Product Management, LinkedIn “While 78% of marketing leaders believe maintaining or increasing spend will accelerate their […]

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LinkedIn Launches New “Document Ads” For Lead Generation & Content Marketing

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LinkedIn has announced three new ad tools to help you make the most from your campaigns on the platform. Documents ads, offline conversation data integration and an exciting new Media Library should be available to marketers and advertisers moving forward. The newest and shiniest of the updates is Document Ads. Document Ads let brands advertise

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LinkedIn Offers Content Marketing Boost With Improved Search Results 

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LinkedIn search hasn’t always delivered the content that users were hoping to see, but with a new overhaul that could be a thing of the past. Its techies have been busy over the winter and created a new search experience that should help deliver better and more relevant results. How has LinkedIn refined its search

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LinkedIn Trials New TikTok Style “Discover” Feed

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If you thought there was no way the TikTok-ification of social media could extend to everyone’s favourite professional space, think again. We’re here to tell you that nobody is safe from the algorithm. That’s because LinkedIn has announced a slew of new features, including a ‘Discover’ feed, plus some extra context for job seekers, upgrades

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Meta Launches New B2B Ad Targeting Options

Leave a Comment / Facebook, LinkedIn, SMK Post /

Look out LinkedIn because Meta is coming… Traditionally seen as the king of the B2B space, the professional social network might soon have some big competition from Facebook. Meta has launched new B2B advertising options that it says can reach anyone across any size business. Meta Support “Meta is uniquely positioned to support B2B marketers

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LinkedIn Business Manager Now Live for Pages & Ads

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Following the June announcement of LinkedIn Business Manager, the platform has now gone live for Pages and Ads. What is LinkedIn Business Manager? Launched as a central control station for social media managers, the Business Manager is designed to make life easier for brands using the platform. Praveen Gujar, Product, LinkedIn “LinkedIn Business Manager (is)

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LinkedIn Announces New Facebook Style “Business Manager” Tool

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LinkedIn has launched a new tool to make the lives of those who manage a lot of ads, Pages or people easier. As the temporary arrangements of those lost pandemic years become more permanent, it’s becoming more important to manage your affairs online. Business Manager seeks to do just that. Gyanda Sachdeva, Vice President, Product

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LinkedIn Clamps Down On Engagement Bait & Dodgy Polls

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As user activity on LinkedIn grows (the platform has reported engagement growth for six quarters in a row), the potential for nuisance posters spamming your feed has grown with it. From wannabe influencers posting “broetry” to struggle-spam, polling dross and even occasionally marketing managers using sneaky techniques to drive growth and engagement! LinkedIn sees you…

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