LinkedIn

LinkedIn’s Collaborative Articles were launched to provide members with expert insight and analysis by some of the platform’s most knowledgeable users. Daniel Roth, Editor in Chief, VP, LinkedIn “We are introducing collaborative articles — knowledge topics published by LinkedIn with insights and perspectives added by the LinkedIn community. These articles begin as AI-powered conversation starters, […]

LinkedIn’s editor-in-chief Dan Roth has lifted the lid on what brands need to do to amplify reach and engagement – especially as the platform recently updated its algorithm in response to user feedback saying that there was too much personal posting and gaming of the system. LinkedIn has been ranking content in a similar way

LinkedIn has released its meaty, 86-page B2B Marketing Benchmark Report that summarises trends and industry shifts that could have an impact on planning for the rest of 2022. The report gathered data from nearly 2,000 (1,954) CMOs, CFOs and senior marketers in the US, UK, Germany, France, India, Australia, Singapore and Brazil. Budgets are on

LinkedIn differs from other social media networks in many respects, but not one: video gets the highest engagement rates on the platform. That’s good information for marketers to have – but you know what’s even better? Knowing the specifics that drive engagement and interaction. With that in mind, it is pretty handy that VidMob and

LinkedIn’s Newsletter feature has grown from strength to strength since it was introduced (for example, newsletter creation has grown 10x year-over-year). The feature is a popular way for brands, marketers and creators to connect on the platform and could help marketers improve their outreach, especially since LinkedIn announced five new content marketing updates. Stay with

As we kick off 2023, LinkedIn has shared a few product updates and given a little insight into what users can expect throughout the year ahead. 2022 was an excellent year for the platform, which experienced record levels of community growth and engagement. Among them was the 4x year-on-year growth in newsletter subscriptions and a

LinkedIn has new features for marketers to get to grips with, including an upgrade for Newsletter, updated Competitor Analytics and new tools for Product Pages. First up – the upgraded Competitor Analytics dashboard. LinkedIn says it will help brands understand what competitors are up to. The updates are: The ability to track follower growth, recent