Microsoft has recently announced the acquisition of LinkedIn for US$26.2 billion. If confirmed later in the year, the deal will be among the largest technology buys of all time. Reasons for the deal The acquisition is the latest effort from Microsoft to revitalise its product offering, as the market shifts towards mobile devices and […]
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A new study has shown (drumroll) that Facebook continues to be the most popular platform in Australia – by a social mile. Top dog The Australian Digital Market Report from GlobalWebIndex reveals that four of the five most popular apps in Australia are owned by Facebook. The most popular is Facebook's flagship app, which was
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While pundits might be fretting over the real estate bubble, Australian confidence in online spending continues to grow at a cracking pace. Oi, big spender According to the IAB/PWC Online Advertising Expenditure Report, Australian online spend topped $1.7 million in the first quarter of 2016. This record figure marks 25% year-on-year growth. For comparison, the
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Want to know more about how to market to millennials, but don't know where to go beyond Snapchat? A new infographic from LinkedIn sheds light on this emerging, sometimes enigmatic demographic. People power For the record, a millennial is defined as someone born between 1980 and the mid-2000s (though we're not sure where this leaves Gen
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LinkedIn has announced the roll-out of a new app for university graduates about to enter the job market: LinkedIn Students. A new direction LinkedIn is making a priority of attracting younger users to their platform and Students represents a bold step in that direction. Befitting its name, Students has a variety of tools that LinkedIn
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When a service has as many layers as LinkedIn, a little housekeeping can be beneficial from time to time. LinkedIn's new settings page sets out to please users users who might have felt overwhelmed in the past. Break it down Three main categories headline the updated design, with Account, Privacy, and Communications tabs housing the
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As strong as your content marketing game is, we can always use a little extra help. BuzzSumo, a web-based tool with free and paid options, lets you discover how particular topics are tracking online. Who's searching what? Rather than guess what headlines and content might work in your brand's area, a BuzzSumo search of topic
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Helping put the "social" back in social media is affable new app Tint. Social hubs Tint lets you curate the best content from the major platforms to create what it dubs "social hubs" for your customers. It works like this. You might see a video on Facebook, a stat on Twitter, and an infographic on LinkedIn
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Learning portal Lynda.com has just launched Learning Paths, a product designed to help professionals hone their abilities and up-skill. Learning Curve Learning Paths are structured online courses consisting of lectures, videos, and quizzes designed to take you step-by-step towards your goal. There are over 50 how-to courses to choose from, where you can learn to be
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Looking for a change this year? Why not check out the top 25 skills in 2016 on LinkedIn. Mad Skillz LinkedIn analysed the hiring and recruiting activity across the platform to come up with the hottest skills set. LinkedIn says users with these skills are more likely to attract the eye of recruiters and we
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