LinkedIn looks set to seriously increase its targeting capabilities in 2017, thanks to a new partnership with big data outfit DataSift. Who's looking at you, kid? DataSift crunches data from its partners' social media feeds to create bespoke advertising products. The firm has previously teamed with Facebook, Twitter, and Tumblr. LinkedIn and DataSift have now launched […]
Martech Mashup: PYLON LinkedIn Engagement Read More »
LinkedIn has unveiled a massive redesign to its desktop, in a bid to make the platform less cluttered, and arguably more like Facebook. Fresh start The update is LinkedIn's biggest ever overhaul, and features larger icons for better navigation, always-on Facebook-style chat windows, a universal search bar, and tweaked colour palette. LinkedIn says the feed
LinkedIn’s massive redesign looks flashy, and a little like Facebook Read More »
Ever wondered who gets paid the really big bucks? LinkedIn knows, and has just released its list of the top paying jobs in the US. Hey big spender The job with the highest pay check requires someone with a lot of heart. Cardiologists top the list, making an average of US$356K per year. Indeed, medical
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It might have been something Jerry and George could have mused if Seinfeld was still running. Do emojis ever belong in the office environment? LinkedIn thinks it has the answer. Thumbs up In its Career Expert Series, LinkedIn has released a Dos and Dont's list of using emojis at work. First of all, LinkedIn recommends being
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Do you want to speak tech? LinkedIn might be able to help, with a new study showing how to think like, and attract the attention of, Tech Decision Makers (TDMs). Numbers game TDM's are sort of a big deal. There are around 5 million tech-minded professionals on the platform, making up 30% of LinkedIn's total audience.
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Looking for a fresh start our of uni, or to recruit some new talent? LinkedIn has released a study on the most popular jobs and companies for college students. School smarts For recent US graduates, companies spanning finance and tech are the most appealing. Deloitte is where most recent grads want to work, followed by
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Snapchat has just announced its first ever Australian usage stats. It turns out four million Aussies are busy Snapping every day. Snap that Almost one third of these users are aged 18 – 24 years, followed by 25 – 34 years (28%), and 35+ (18%). Its active daily user count places Snapchat around the same
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As we're about to wrap up for 2016, we'd like to take the opportunity to thank all our readers and clients for their time and support over the past year. The last twelve months have been busy here at SMK Central Command. We've launched a bunch of new course topics including Snapchat, Messenger, Social Analytics,
Happy Holidays from SMK Read More »
Traditionally the sensible social network, LinkedIn has a surprisingly animated year. After being snapped up by Microsoft, LinkedIn responded by releasing a cavalcade of updates aimed at boosting engagement and luring advertisers. Early signs looks like its working. Will 2017 be the year LinkedIn finally starts getting engagement traction? On the job Back in June.
Year in Review: LinkedIn 2016 Read More »
Four in five Americans who use the internet are on Facebook, according to a new study by the Pew Research Center. Take ownership Pew surveyed 1520 American adults and found that 79% of online respondents use Facebook. The figure is streets ahead of Instagram (32%), Pinterest (31%), LinkedIn (29%) and Twitter (24%). More women use
US users can’t get enough of Facebook Read More »