With the implementation of its Tracking Protection tool, Google Chrome will restrict the data users share when visiting a website by disabling third-party cookies. While the change will initially only affect 1% of Chrome users, it will be rolled out worldwide by the end of 2024. In short: Google has begun to phase out third-party […]
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Google is introducing an updated Search experience to help users find information that’s most helpful to them thanks to two new features: personalised search results via ‘followed’ topics and ‘notes’, which is a way to view other people’s first-hand insights about their search results. The move could be interpreted through the lens of increased competition
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Google is changing how Google Maps search results are shown by displaying photo-first results for specific searches. Chris Phillips, VP & General Manager, Geo, Google “Now, when you search in Maps for specific things like the best place to find “animal latte art” or “pumpkin patch with my dog,” you’ll get photo-first results of what
Google Maps Goes “Photo-First” In Business Listing Boost Read More »
As a response to U.S. ad revenue falling 60%, social media platform X (which used to be known as Twitter) has partnered with Google Display Network in the hope that it’ll recoup some of its lost income by boosting its advertising base. The Google partnership follows a decision taken to start selling ads through Indian
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Demand Gen campaigns are set to be rolled out globally, with all customers set to have access to the feature, which is built specially for social media advertising and comes equipped with new features, insights, inventory and a new creation flow. Made for visual touchpoints Demand Gen was introduced in June 2023 to help advertisers
Google Demand Gen Campaigns Finally Roll Out Globally Read More »
Google Ads has rolled out a new AI-powered ad campaign called Demand Gen, which will be available to all advertisers from October. The Discovery ads replacement uses images and video ads to help advertisers hit their campaign goals and is designed for advertisers who use social platforms to connect and convert consumers with attention-grabbing visual creatives.
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Google has said deleting old content to improve a site’s SEO “isn’t a thing” and that old content can still maintain value. Danny Sullivan, Search Liasison, Google “Are you deleting content from your site because you somehow believe Google doesn’t like “old” content? That’s not a thing! Our guidance doesn’t encourage this. Older content can
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Google’s new Demand Gen and Video View campaigns will give advertisers extra ways to use AI for asset creation and ad targeting – and will make it easier for marketers to connect with consumers and drive intent from mid-funnel to purchase. Demand Gen does a lot of the creative heavy lifting for marketers by automatically
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Google’s scheme for generative AI in ads Google has announced that it will integrate Search and Shopping ads into its Search Generative Experience (SGE). The “natural-language conversational experience” is designed to help with ad campaign creation and will make it easier for marketers to create Search ads. However, only time will tell if the AI
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Google has unveiled new generative AI capabilities in Search, which it calls Search Generative Experience (SGE). According to head honchos at the company, SGE will allow users to get the information they need faster and easier. Elizabeth Reid, Vice President & GM, Search, via Google “Let’s take a question like “what’s better for a family
How does Google plan to Supercharge Search with generative AI Read More »