Federated Learning is a new Google initiative to improve its machine learning model while offering greater protection of users’ privacy. Machine learning sans snooping News stories about data security, integrity and intelligence have motivated many service providers to beef up perceptions about how they handle privacy. Google has long used search data, user behaviour and […]

Data geeks and number crunchers rejoice: Google Optimize is now available globally. Big picture Google Optimize was launched in September, as a paired down (and free) version of Google's enterprise product Google Optimize 360. Features included A/B testing and the ability to personal the results around your product and website. However its release was limited.

Google Duo launched last year as a video calling platform. Now, it’s set to let you make audio-only calls too. Duo retro Google Duo has hardly disrupted the video-call market, despite positive ratings from app users on both the iTunes App Store and Google Play. Now, it's unveiling audio-only functionality that will let app users

Google has finally launched an iPad version of their Calendar app. iPhone app plus Google Calendar App for iPad rounds out the suite, for an app that already had a version for iPhone as well as native apps for all Android devices. It includes all the functionality iOS fans already experience through the equivalent iPhone

Are you on the move and feel the need to reach out? Now Google Maps lets you share your location in real-time, if you really want to. Map it out Android and iOS users can now share their location with their friends in a few quick swipes. Either tap on the blue dot (that's you)

Google search algorithms will soon be trawling the visual contents of videos, in the same way they currently search for words in pages of text. Searchable video Google’s newly announced Cloud Video Intelligence API makes video files genuinely searchable. Even without pre-existing metadata, the visual contents of a clip can be catalogued in seconds. The

Hangouts—Google’s G Suite communications solution—is being divided in two: a live calling app and a team messaging app. Hangouts Meet First, there’s Hangouts Meet. It’s an app that focuses on video and audio communications, much like Google Duo does at the consumer level. Hangouts Meet promises to streamline the process of getting into virtual meetings

Google has released a set of new guidelines that outlines which organisations can be featured on Google My Business. Here's what you need to know. Keep it real First off, virtual offices are out. Only businesses with a physical location can be featured, and they must make in-person contact with customers during its stated hours. Ineligible

Last year Google made two surprising physical product launches.   Google Home, the voice driven home assistant, and Google Pixel, the iPhone beating fully integrated Google-from-the-ground-up phone. Smart tech Both devices have very different functions, but there is one common feature which PPC advertisers should be paying attention to: Google Assistant.   Both the Google