Google Analytics 4 (GA4) just got a serious upgrade with its new benchmarking features, letting businesses size up their performance against industry rivals. The new functionality represents a major advancement for marketers and analysts, providing invaluable context that can help shape more informed strategic decisions. Benchmarking Unleashed: Your Secret Weapon in Analytics Benchmarking is a […]

Google has recently updated its “Trending Now” tool, part of the Google Trends platform, offering a more dynamic way to track and leverage emerging search trends for marketing. The latest upgrade brings a range of benefits for businesses aiming to maximise relevancy in their communications across social media, search and beyond. Overview of Google’s “Trending

Following the recent sunsetting of Universal Analytics (UA) on 1st July, Google has begun the roll out of new features and improvements for Google Analytics 4 (GA4). Google’s latest enhancements aim to give marketers deeper insights and tools for cross- channel measurement and budget optimisation. AI-Powered Insights One of the most significant advancements in GA4

If you’ve noticed that your Google search traffic has slowly trended down over the past 5-10 years, you’re not alone. For some time, various studies have abounded on the rise of “zero-click” searches. A zero-click search occurs when a user does not click on any of the search results. According to recent data from a

The integration of AI into Google Search is rapidly transforming online discovery. Google’s announcement at Google I/O this week about the roll-out of AI Overviews to all US-based searchers marks a significant milestone in this evolution. By the end of the year, this feature will be available to over a billion users globally. As we