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Call of Duty shows how brands can win using Snapchat lenses

Activision's Call of Duty has launched a Snapchat sponsored lens to promote the upcoming release of its Infinite Warfare game title.

Zombieland

Snapchat users in the US were able to access a sponsored lens that transforms their selfies into a zombie face. The metamorphosis happens to the 80s tune "Relax" by Frankie Goes to Hollywood.

Users could then share the lens and "spread the infection" with friends.

Game on

This marks the first time a gaming company has purchased a global Snapchat lens, and hints at how other large brands may leverage Snapchat's burgeoning ad offering for campaigns.

And for SMEs looking to jump on the Snapchat bandwagon, the platform recently released bespoke Geo Filters for Australia.
 

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