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Brand Search Ads now available on Pinterest

Pinterest has announced that advertisers of all sizes can access Search Ads via its Ads Manager service.

Target acquired

Last January, the popular interest social network had introduced search targeting through keyword campaigns for select brands.

The test run produced more than 2 billion monthly searches, with 97% being unbranded. This led to Pinterest to open up to brands to reach audiences with more precision.

The introduction of Taste Graph, which targets functionality, is the backbone behind Search Ads allowing for:

  • Matching phrases and keywords with more specificity.
  • Excluding negative terms overlapping with keyword searches.
  • Search term reports.

New search makes connections

The new auto-targeting preliminary tests allowed advertisers to present their ads to users searching ideas relevant to a desired product.

Stainmaster, Carnival Cruise Line, and Wayfair are among the testing brands that have seen positive results in using Search Ads, with lower costs per click ranging from 71% to 90%.

Would you be inclined to use Search Ads for your business? Let us know in our comments below.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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