TikTok is making it for easier for brands’ adverts to be displayed in search results within the app via the new “Search Ads Toggle” for ad campaigns, which places video next to in-app search results with a “sponsored” label attached to it. More powerful discovery tools While the For You Page is a powerful discovery […]
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Amazon’s Sponsored Product ads will now appear on third-party apps and websites such as Pinterest, BuzzFeed, LIfehack, Mashable, Raptive and Hearst Newspaper sites, although it’s worth noting that this list may increase as Amazon expands the scope of Sponsored Product ads. Alongside the expansion of ad outlets, Amazon has also spent some time refining the
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Meta has launched a new AI tool that “promises” to let small business owners easily add a soundtrack to their latest video. Meta “That’s the promise of AudioCraft — our latest AI tool that generates high-quality, realistic audio and music from text.” Essentially, a marketer could type into the system “advert scene with a man
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Meta is working on some big AI-powered projects which it could roll out as early as September 2023, reported the Financial Times. According to the FT, the Mark Zuckerberg-headed company is preparing to launch several AI-powered chatbots that can have “humanlike” conversations with users and each one is expected to have a unique personality. Meta’s
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YouTube wants to make it easier for content creators to tap into Shorts’ two-billion monthly users, so it has introduced six new ways to create videos on the platform. First, creators can now take advantage of a new ‘Collab’ feature that lets you record a Short side-by-side with other YouTube or Shorts videos, which is
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TikTok has announced a new feature called text posts that should be available to all users right now. Text posts will look similar to Instagram Stories’ text updates, and give users a new way to share content within the app. A new option for creators TikTok says the new format gives users new ways to
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Google has said deleting old content to improve a site’s SEO “isn’t a thing” and that old content can still maintain value. Danny Sullivan, Search Liasison, Google “Are you deleting content from your site because you somehow believe Google doesn’t like “old” content? That’s not a thing! Our guidance doesn’t encourage this. Older content can
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In a thinly veiled attack on X (the platform formerly known as Twitter), Australia’s national broadcasting agency ABC has decided to shut down all of its accounts apart from: ABC News. ABC Sport. ABC Chinese. ABC Australia The discontinued accounts will no longer post but will feature a pinne message telling users where they can
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Instagram wants to make it easier for users to create Reels by simplifying template discovery and usage. Now, if you have an idea that you want to turn into a Reel but aren’t sure how, you can discover high-performing clips and copy the format for your own by using Instagram’s Template Browser feature. Instagram Now,
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TikTok has updated its Ad Library with searchable insights into all ad campaigns running on the platform. Marketers will be able to find information in ad targeting, reach, who paid for an ad and more. There is one drawback though. The platform will only show European campaigns – but even so, it could still be
TikTok Follows Meta and Launches Ads Transparency Library Read More »