Meta is rolling out the ability to create multiple Facebook profiles per account so users can explore different interests and interact with other sections of the platform. Separation of interests The move should help users to keep personal and professional relationships separate or to use one profile for interest groups and another for friends. Meta […]
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Meta has announced a beefed-up WhatsApp shopping experience called Flows, which lets users do things such as order a meal or book an appointment from a WhatsApp chat. Designed to help businesses earn more sales via the platform, marketers will be able to use Flows to do things like build text boxes, calendars and even
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What is TikTok’s Attribution Analytics? TikTok’s new Attribution Analytics could prove to be a delight for social media marketers as it’ll give them more insight into the performance of TikTok ads, which should lead to better decision making. How does it work? Attribution Analytics is a first-party management solution that can be accessed within TikTok
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After introducing Meta Verified for creators earlier in 2023, Meta is expanding its verification program to businesses on Facebook, Instagram and WhatsApp. Verification will come to Facebook and Instagram first, before rolling out to WhatsApp – although Meta hasn’t said when it will be available on that platform. What is verification for business? Verification helps
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Meta has gone big on its claims for Christmas and New Year 2023 by saying it will herald “the first AI-powered holiday season”. It plans to do this in the form of bid multipliers, budget scheduling and a whole host of other options aimed at giving advertisers more control over campaigns and new tools to
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Is social media marketing a misunderstood profession? Many people working in the industry would say ‘yes’. And so, to help businesses understand the field a little better, Hootsuit has created a report on what it’s like to work in social media management. The report explores areas such as salaries, career progression, mental health, happiness and
[NEW STUDY] How Much Do Top Social Media Marketers Earn? Read More »
Where TikTok leads, Reels will normally follow and so it has proven true… again… as Instagram has confirmed to Tech Crunch that it’s testing 10-minute videos after reverse engineer Alessandro Paluzzi shared some very interesting screenshots. #Instagram is working on the ability to create #Reels up to 10 minutes long 👀 pic.twitter.com/jQTUM9fPsM — Alessandro Paluzzi
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Meta has upgraded its Ads Library to include the option to track branded content campaigns. The feature, called Search Branded Content, lets marketers search the Ads Library database by platform, date range and username. The new feature can be found on the front page of Ads Library, making it easily accessible. Comprehensive Branded Content Search
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Google Ads has rolled out a new AI-powered ad campaign called Demand Gen, which will be available to all advertisers from October. The Discovery ads replacement uses images and video ads to help advertisers hit their campaign goals and is designed for advertisers who use social platforms to connect and convert consumers with attention-grabbing visual creatives.
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LinkedIn is making newsletter creation easier and improving discoverability to help marketers reach more of its expanding audience with their content. According to the platform, readership of newsletters has tripled over the last 12 months, and now more than 1.3m people read one every day. Newsletter creation LinkedIn has improved the article editor platform to
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