To help busy marketers drive results and measure impact, LinkedIn has spread the word about three new enhancements to its product offerings. What is LinkedIn’s new CAPI? First up is Conversions API (CAPI), a tool that can be used to provide greater clarity and precisions to marketers trying to measure and optimise advertising campaigns without […]
LinkedIn Boosts Measurement Capabilities and Upgrades Document Ads Read More »
Meta has announced a suite of new lead generation tools, AI features and a CRM partnership to help marketers sign, seal and deliver new customers. One of those features is full campaign automation for lead generation campaigns. Powered by Meta Advantage, lead generation marketers can use AI to streamline and increase the effectiveness of targeting,
Meta Launches New Lead Generation Ad Tools, AI Features, And CRM Partnerships Read More »
Google is introducing an updated Search experience to help users find information that’s most helpful to them thanks to two new features: personalised search results via ‘followed’ topics and ‘notes’, which is a way to view other people’s first-hand insights about their search results. The move could be interpreted through the lens of increased competition
Google Personalises Search Rankings With New “Notes” and “Follow” Options Read More »
The big news this week is that Instagram Guides is no more! The feature will cling to life until Dec 15 2023 and then ride into the sunset – which could have implications for marketers’ 2024 strategy (although it probably won’t, since usage was so low). Existing Guides will be converted into Collections, which can
Instagram Guides To Be Culled By End of 2023 Read More »
Meta and Amazon have announced a really interesting partnership that will let users shop Amazon’s Facebook and Instagram ads and check out without leaving the app. Despite canning its live shopping efforts, Meta clearly believes that Insta and Facebook have heaps of potential in this area and are looking to exploit it by linking up
Meta and Amazon Ink Ground Breaking Partnership Read More »
Meta has launched a range of new updates to make it as easy as possible for marketers and business owners to use its apps over the Christmas and new year spending frenzy. Reels, feed photos, carousels and stories have all had an update, designed to help people “express their creativity, connect with their audiences and
Instagram New Reels and Stories Creative Tools Read More »
Meta’s latest revenue move is to offer EU, EEA and Swiss users the chance to pay a monthly fee in return for an ad-free Facebook and Instagram. Legislation compliance The decision to offer an add-free experience is a result of European regulation requirements that requires data collectors to offer a way for users to opt-out
Meta Launches Ad Free EU Versions of Facebook & Instagram Read More »
Instagram has expanded Reminder Ads, which lets users opt in to receive reminders for upcoming events, to include new features to help brands reach a wider audience. Reminder Ads new features Reminder Ads’ new features are: Reminder Ads can now be shown in Stories, which will help to increase visibility and improve ad efficiency through
Instagram Expands Reminder Ads Read More »
YouTube has “launched a global effort” in its war against ad blockers, confirmed a report in The Verge. The crackdown comes after YouTube introduced new ad formats to the platform, such as unskippable 30-second ads on its TV app and longer but less frequent ad breaks. Revenue boost – one way or the other The
YouTube Cracks Down On Blocking Ad Blockers Read More »
Google is changing how Google Maps search results are shown by displaying photo-first results for specific searches. Chris Phillips, VP & General Manager, Geo, Google “Now, when you search in Maps for specific things like the best place to find “animal latte art” or “pumpkin patch with my dog,” you’ll get photo-first results of what
Google Maps Goes “Photo-First” In Business Listing Boost Read More »