DIGITAL MARKETING NEWS

James Fitzgerald

YouTube’s AI Revolution: Transforming Content Creation For Brands & Creators

Leave a Comment / SMK Post, YouTube /

YouTube’s “Made on YouTube” event introduced a host of cutting-edge AI-powered tools aimed at reshaping content creation. At the forefront of these innovations is the integration of Google DeepMind’s video generation model, Veo, into YouTube Shorts via Dream Screen. These tools not only redefine how creators make videos but also offer businesses new ways to […]

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Meta Ads Get Holiday Upgrade

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As the holiday season approaches, businesses are preparing for a crucial sales period, and Meta has responded with new ad tools and features designed to boost sales both online and in-store. These updates, which are particularly geared towards increasing customer engagement and conversion, offer advertisers creative new ways to reach potential customers. By incorporating artificial

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Australian Privacy Reforms Bring Marketing Changes

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Australia’s privacy regulations are evolving, and as marketing and communications professionals, understanding the implications of these changes is crucial. With new penalties, privacy torts, and expanded security demands, businesses must adapt to avoid reputational damage and legal penalties. This article explores the key changes, what they mean for marketers, and how to prepare for the

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Marketers & Platforms Brace For AU Teen Social Media Ban

Leave a Comment / Google, Meta, TikTok, YouTube /

The Australian government is preparing to take a bold step by proposing a comprehensive ban that would prevent underage users from accessing social media. Prime Minister Anthony Albanese has referred to social media as a “scourge” on young Australians and is determined to introduce legislation by the end of the year. The move, although motivated

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Google Expands AI-Powered Demand Gen Campaigns

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Google is making a major shift in its video advertising landscape by merging its Video Action Campaigns (VAC) into the more versatile and AI-powered Demand Gen campaigns starting mid next year. The change comes as Google aims to enhance the advertising experience by offering a multi-format, automated approach that promises improved performance and broader reach.

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[NEW STUDY] Social Video 2024: Longer Clips, Bigger Gains

Leave a Comment / Meta, TikTok, YouTube /

Social media video is evolving rapidly, with platforms and audience preferences constantly shifting. Tubular Labs’ latest report on the state of social media video highlights key trends that are reshaping how creators and brands engage audiences across major platforms like YouTube, TikTok, and Instagram. Drawing on data from over 11 billion videos and 28 million

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Instagram Chief Outlines Content Optimisation Best Practices

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Looking to fine-tune your Instagram strategy and give your content a little extra push? Instagram chief Adam Mosseri recently shared some valuable tips in his weekly Q&A session on IG Stories that could help you do just that. While these insights might not revolutionise your reach overnight, they offer practical tweaks that can help boost

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Google Analytics 4 Launches New Benchmarking Tools

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Google Analytics 4 (GA4) just got a serious upgrade with its new benchmarking features, letting businesses size up their performance against industry rivals. The new functionality represents a major advancement for marketers and analysts, providing invaluable context that can help shape more informed strategic decisions. Benchmarking Unleashed: Your Secret Weapon in Analytics Benchmarking is a

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Instagram Trials Grid Overhaul: The Rise of Vertical Posts

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Instagram, once synonymous with its iconic square images, might soon look drastically different. The platform is testing a significant change to profile pages, which could see the traditional square grid morph into vertical rectangles. This shift aligns with the growing trend of vertical content, especially as Instagram continues to prioritise video formats like Reels. But

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AI Powers 39% of Social Media Marketing Content

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As generative AI (GenAI) continues to advance, it is becoming an increasingly integral part of social media marketing strategies worldwide. Businesses across the globe are rapidly adopting GenAI to enhance their social media content, with countries like Australia leading the way. However, this trend is not confined to Australia alone—regions such as North America, Europe,

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