LinkedIn has evolved far beyond its origins as a job-seeking platform. Today, it serves as a dynamic space for professional dialogue and thought leadership, with a rising trend of C-suite executives, particularly CEOs, using it to build their public profiles and engage directly with professional audiences. Financial Times (FT), October 2024 “There has been a […]
CEO Social Posts Up 23% on LinkedIn Read More »
Artificial Intelligence (AI) is quickly advancing beyond just conversational chatbots, and Anthropic’s new AI model, Claude 3.5, represents a significant leap in how businesses could harness this technology to automate complex workflows. The release of Claude 3.5 Sonnet and its sibling model, Claude 3.5 Haiku, introduces a game-changing feature called “Computer Use,” allowing AI to
Anthropic’s New AI Handles Computers with Human-Like Precision Read More »
In 2024, eCommerce is playing a bigger role than ever, with online shopping accounting for 20.1% of global retail sales, a percentage expected to rise to 22.6% by 2027. The shift underscores the growing significance of customer trust and experience in influencing online purchasing decisions. Google has capitalised on this with its Store Ratings feature,
Google Expands Store Ratings to AU, UK and More Read More »
Facebook is reinventing itself to regain the attention of younger users, many of whom have migrated to platforms like TikTok and Instagram. Recent data shows 40 million young adults in the US and Canada use Facebook daily, the highest level of engagement among this demographic in over three years. In response, Facebook has introduced new
Facebook Releases Youth Inspired Redesign Read More »
A new report from YouTube has shed light on the real world usage levels and applications of generative AI in the video creative process. The YouTube Future of Creativity report highlights the growing impact of generative AI (Gen AI), offering key insights into how this technology can benefit marketers. While platforms like YouTube are investing
[NEW STUDY] Video Gen AI Is Booming Read More »
In the world of PPC advertising, choosing the right bidding strategy can be the difference between success and wasted ad spend. With so many options and conflicting advice, it can be difficult for advertisers to know which path to take. Recent analysis from Optmyzr, an online ad software company, has highlighted the importance of selecting
[NEW STUDY] Navigating Digital Ad Bidding Strategies Read More »
Meta Connect 2024 revealed a comprehensive set of advancements last week aimed at enhancing the integration of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) for businesses and users alike. Meta’s latest announcements focus on providing solutions that streamline customer engagement, boost productivity, and enable new ways to interact with technology. These tools
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In a move that could reshape how professionals engage with its platform, LinkedIn is retiring its gold “Community Top Voice” badge for contributors to its Collaborative Articles. The announcement, which comes into effect on October 8, 2024, raises questions about the future of LinkedIn’s AI-driven content efforts and how the platform will reward contributors going
LinkedIn Culls Community Top Voices (Gold Badge) Read More »
TikTok has made a significant move into the world of search marketing with the launch of its updated Search Ads Campaign, enhancing the features of its earlier search ad offerings. The new feature gives brands and advertisers enhanced control over how their ads appear in the app’s search results, improving precision and performance. By positioning
TikTok Expands Search Ad Campaigns Read More »
At DMEXCO 2024, Google introduced a range of AI-powered updates to its Google Ads platform, designed to help advertisers better engage with their audiences and improve return on investment (ROI). These updates focus on expanding language support, offering enhanced creative controls, and providing deeper insights to optimise campaign performance. The overall goal is to make
Google Introduces Advanced AI Features for Smarter Ads Read More »