DIGITAL MARKETING NEWS

James Fitzgerald

Instagram’s 2025 Strategy: Key Opportunities for Marketers and Brands

Leave a Comment / Instagram /

Instagram is gearing up for significant changes in 2025, with a strategic focus on creativity, connection, and the integration of AI technology. Adam Mosseri, Head of Instagram, recently outlined the platform’s priorities, signalling opportunities for brands, marketers, and creators to adapt their strategies and capitalise on new features. These upcoming changes are designed to enhance […]

Instagram’s 2025 Strategy: Key Opportunities for Marketers and Brands Read More »

Meta’s Unleashing An Army Of AI Bots To Boost Engagement

Leave a Comment / AI, Meta /

Meta is doubling down on artificial intelligence (AI), promising a future where generative AI characters are as much a part of your social media experience as your actual friends and followers. With plans to roll out millions of AI-driven profiles on Facebook and Instagram, the company is betting big on using AI to boost engagement

Meta’s Unleashing An Army Of AI Bots To Boost Engagement Read More »

Instagram Introduces Trial Reels for Creative Testing

Leave a Comment / SMK Post /

Instagram has introduced Trial Reels, a feature designed to help businesses take the guesswork out of content creation. Imagine testing out a bold campaign idea or showcasing a new product to fresh eyes without worrying about how your current followers will react. That’s exactly what Trial Reels make possible. By allowing businesses to share Reels

Instagram Introduces Trial Reels for Creative Testing Read More »

New Meta Ad Restrictions Launch In January

Leave a Comment / Ads, Meta /

Starting in January 2025, Meta will enforce new restrictions on lower-funnel conversion tracking, significantly impacting health and wellness businesses that rely on performance marketing to drive sales. Brands selling products like supplements, fitness equipment, or medical devices, as well as subscription services such as fitness apps or meal plans, will be most affected. Despite the

New Meta Ad Restrictions Launch In January Read More »

[NEW STUDY] Influencer Marketing Comes Of Age

Leave a Comment / LinkedIn /

For years, influencer marketing has been synonymous with B2C brands promoting lifestyle products through celebrity endorsements and viral campaigns. However, the game is changing. Influencer marketing is making waves in the B2B world, driven by platforms like LinkedIn. According to a recent LinkedIn survey of over 1,700 tech buyers across the UK, US, and India,

[NEW STUDY] Influencer Marketing Comes Of Age Read More »

LinkedIn Updates Posting Best Practices

Leave a Comment / LinkedIn /

LinkedIn has shared updated guidance on the types of content that perform well on the platform and those that could be penalised by its feed algorithm. These insights are designed to help users maximise their content’s visibility and engagement while maintaining the platform’s professional standards. If you’re looking to enhance your LinkedIn strategy, understanding these

LinkedIn Updates Posting Best Practices Read More »

TikTok Expands Generative AI Video Tools

Leave a Comment / AI, TikTok /

If you’ve ever struggled to keep up with the relentless demand for fresh, engaging video content, you’re not alone. Whether it’s crafting TikTok ads, building out social media campaigns, or experimenting with video formats for other platforms, producing high-quality videos can be a challenge—especially if you don’t have a dedicated team or endless resources. Enter

TikTok Expands Generative AI Video Tools Read More »

“Google Must Sell Chrome To End Search Monopoly”, US Regulators

Leave a Comment / Google /

The United States Department of Justice (DOJ) is making headlines with its aggressive stance against Google’s alleged monopolistic practices. Central to this fight is a proposal to fundamentally restructure Google’s business operations, including a potential forced sale of the Chrome browser. This unprecedented move has sparked widespread debate, touching on issues of competition, user privacy,

“Google Must Sell Chrome To End Search Monopoly”, US Regulators Read More »