The search landscape is shifting fast, and marketers can no longer rely on the same strategies that worked a year ago. Google’s AI Overviews (AIOs) are fundamentally altering how users interact with search results, leading to declining click-through rates (CTRs) for both organic and paid search. But Google isn’t operating in a vacuum. Rising competition […]
[NEW STUDY] Google Organic & Paid Traffic Falls Read More »
As YouTube marks its 20th anniversary, it continues to reshape the digital and traditional media landscapes. No longer just a platform for user-generated content, YouTube has become a dominant force in TV viewership, advertising, and AI-driven content innovation. CEO Neal Mohan’s 2025 strategy highlights four key areas of focus: cultural influence, creator monetisation, the rise
YouTube’s TV, Creator & AI Offerings Are Attracting Growing Ad Spend Read More »
A fundamental shift is happening in how consumers discover products online. While older generations still rely on Google Search, Gen Z (18- to 27-year-olds) is turning to Instagram and TikTok as their primary sources for product discovery. According to GRIN’s latest report, The Power of Influence, Instagram leads with 30.4% of Gen Z respondents using
Instagram & TikTok Surpass Google for Gen Z Shoppers Read More »
Meta has introduced new updates to its AI-powered Advantage+ advertising suite, making it easier for businesses to optimise campaigns with minimal manual effort. The latest changes include a streamlined campaign setup, an expansion into lead generation, and a new Opportunity Score feature designed to improve performance. For marketers looking to increase efficiency and drive better
Meta Ads Get Big AI Boost Read More »
Social media engagement is becoming more challenging as competition increases and user behaviours evolve. Brands can no longer rely on outdated tactics and must adapt to new platform trends to maintain visibility and interaction. A recent analysis of 125 million social media posts, published in the 2025 Social Media Benchmarks Report by Socialinsider, reveals where
[NEW STUDY] Instagram Brand Engagement Down 28% Read More »
Meta has officially started testing ads on Threads, marking a significant step in the platform’s evolution. While Threads hasn’t yet reached the one billion user milestone that Meta initially suggested would be the trigger for monetisation, its rapid growth to 300 million monthly active users has prompted the company to introduce ads earlier than expected.
Meta Ads Come To Instagram Threads Read More »
LinkedIn has unveiled a new data-driven attribution model, designed to provide advertisers with a more accurate and comprehensive view of how their campaigns influence customer behaviour. Traditional attribution models, particularly last-click attribution, have long been criticised for overemphasising bottom-of-the-funnel interactions while undervaluing upper- and mid-funnel efforts. By integrating Multi-Touch Attribution (MTA) and Marketing Mix Modelling
LinkedIn Upgrades Campaign Measurement Read More »
Instagram has once again shifted its approach to video content. After advising brands and creators to keep Reels under 90 seconds for better engagement, the platform is now actively promoting and recommending Reels up to three minutes long. This change reflects Instagram’s evolving strategy to compete with TikTok and adapt to shifting audience behaviours. For
Instagram Goes Big On 3-Min Reels Read More »
Instagram has introduced a major update to its profile grid, replacing the familiar square thumbnails with vertical, rectangular images. This change reflects the growing dominance of vertical content on the platform, particularly Reels, and signals a shift in how users showcase their posts. While the update has drawn both praise and criticism, Instagram Chief Adam
Instagram Moves To Vertical Grid Read More »
Meta is in the process of rolling out Community Notes, a new crowdsourced initiative designed to replace third-party fact-checking. Modelled after the system used by X (formerly Twitter), Community Notes will empower users to provide additional context to posts flagged as potentially misleading. This shift represents a significant change in Meta’s content moderation strategy, aiming
Meta’s Community Notes Gamechanger Read More »