From its launch in 2016, TikTok has established itself as a global entertainment hub, now with over 1 billion users. It has set the pace for the wider industry and sparked online crazes and trends for everything from feta cheese to cranberry juice and Crocs. At its 4th annual TikTok World event this week, TikTok […]
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Meta’s strategic pivot away from news content is dramatically reshaping the landscape of digital news referrals. Recent data from Chartbeat and Similarweb underscores the magnitude of this shift, revealing a sharp decline in Facebook referral traffic to news and media websites. The statistics are striking: referrals have plummeted by 50% in the past year alone,
Facebook Publisher Referral Traffic Plummets 50% Read More »
In an era marked by rapid technological advancements, the adoption of artificial intelligence (AI) in the marketing industry is accelerating. According to the 2024 Work Trend Index Annual Report by Microsoft and LinkedIn, AI skills have become indispensable for marketing professionals. This extensive study surveyed over 31,000 people across 31 countries, providing a comprehensive overview
[New Report] AI Marketing Skills Now A Must-Have Read More »
The integration of AI into Google Search is rapidly transforming online discovery. Google’s announcement at Google I/O this week about the roll-out of AI Overviews to all US-based searchers marks a significant milestone in this evolution. By the end of the year, this feature will be available to over a billion users globally. As we
Google Turns SEO On Its Head With New AI Overviews Read More »
Meta is expanding its Verification for Business subscription package, introducing three new tiers. The expansion introduces new elements and higher-priced tiers designed to cater to a broader range of business needs. The updated tiers aim to offer more flexibility and advanced features, ensuring businesses can enhance their credibility and engagement on Meta’s platforms. Meta Newsroom
Meta Adds 3 New Levels To Business Verification Subscription Packages Read More »
After almost a decade on the sidelines, LinkedIn is rapidly becoming a priority platform for many organisations, according to a recent Social Insider study. The 2024 LinkedIn Benchmarks Study has unveiled some useful trends for communicators, notably a significant 44% year-on-year increase in engagement rates. The benchmark focuses on Pages with between 1,000 and 1
[New Study] LinkedIn Engagement Up 44% Read More »
Meta is expanding its suite of creative tools with the introduction of more sophisticated generative AI capabilities for ads. The latest enhancements include advanced text and image generation, creative expansion, text overlays, and a centralised hub of AI tools within Ads Manager, among other features. This upgrade aims to provide advertisers with more dynamic and
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Instagram has recently updated its approach to how hashtags influence discovery on the platform, marking a shift from showing a “Top Posts” feed to broadening user access to a more comprehensive search results page. The change mirrors the user experience in the Explore section, where various elements such as profiles, audio, places, and Reels related
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Meta has recently updated its lead generation guidelines, providing marketers with a suite of advanced practices to enhance the effectiveness of their campaigns on its platforms. These recommendations leverage the latest in AI technology and strategic integrations to optimise both targeting and customer engagement. Let’s explore these practices and understand the tools and strategies businesses
Meta Unveils Enhanced Lead Generation Guidelines to Bolster Campaign Effectiveness Read More »
Threads, Meta’s Twitter-like social media app, continues to show remarkable growth and is making significant strides in the competitive social media landscape. Since its launch, Threads has piggybacked Instagram to rapidly gain users, achieving an impressive milestone of 150 million monthly active users (MAUs), as reported by Meta in April. Mark Zuckerberg, April 2024 “Threads
Instagram Threads Tops 150m Users, Ads To Launch In 2024 Read More »